Pure 2024: Morocco awaits you

From 9 to 12 September, Morocco will host Pure 2024, which is not only the flagship event for experiential tourism, but a catalyst for change that promises to transform the way we travel in the future. This global meeting, which brings together the best travel designers and the most prestigious properties in the tourism industry, internationally renowned experts and journalists from the most authoritative publications, will be held in a setting that evokes the magic of ancient Moroccan traditions. Participants will be immersed in a universe of experiences, ranging from excursions in the vibrant markets of Marrakech to retreats in the quiet oases of the desert. Each moment is designed to inspire, connect and transform, offering new perspectives on what it really means to travel. After the event, come and discover La Fiermontina Ocean, an eco-retreat resulting from a major community development project, located on the beautiful wild coastline in the province of Larache. Here the sea meets tradition in a perfect embrace, offering an unparalleled experience of relaxation and renewal. With its fascinating architecture and exclusive facilities, it is the ideal place to reflect on the inspirations gathered at Pure 2024. The haven to experience the magic of Morocco and the transformation of tourism.